Friday, October 05, 2007

The Business in India - Finally Launched




The English training business in India finally got launched - on the 28th September in Hyderabad. An interesting point in life for me - this took me three years of effort to get there. This meant bringing together people I have worked with for a while to make this project happen, and some of the new people I came across. For this launch, everyone came together - a happy occasion.

The idea was to create a multi-purpose learning centre with a core offer of English language training. The problem of English language training indeed is that it is difficult to build a medium to long term offering, which means that one needs new students to sign up every month or so to keep going. This is the other end of the scale of the education business, where you need students in annual cycles perhaps.

In India, a price-sensitive and highly competitive market for English Language training, it will be a challenge to establish a premium training centre. The business model will be a matter of negotiation and exploration, and long term commitment would be needed to get the business going.

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